Complete report on your website, search engine assessment and competitor analysis.
Local Search Engine Optimization
Is
the process of targeting buyers in a local geography for the
products and services that local businesses provide. According
to comScore, an industry leader in Internet research, 63% of
U.S. Internet users perform local searches. Of those local
searches, approximately 41% were searching for information on a
local service in their home area.
The study also found that consumers searching locally typically
take action. Almost half (47%) of local searchers visited the
local merchant as a direct result of their search behavior. For
small to medium sized businesses, local search engine
optimization has the highest return on investment (ROI) of any
type of marketing.
While most people still use a variety of different methods to find a local business, the study found what people seem to prefer as their first choice for doing so:
1. Search Engines (31%)
2. Print Yellow Pages or White Pages (30%)
2. Internet Yellow Pages Sites (19%)
4. Local Search Sites (11%)
(Source:
comScore,
Georgia Institute of
Technology,
TMP Directional Marketing).
To avoid conflicts of interest, we work exclusively with one
client per business category within their geographic location.
