Complete report on your website, search engine assessment and competitor analysis.
Discovery Interview
In order to truly make your SEO campaign a
success, our SEO team needs to understand your business; what
you want to promote and what your goals are. Our discovery
interview provides you with the opportunity to provide the
needed information that will make your campaign a success.
Additionally you can ask those questions that have been on your
mind regarding the types of changes that will be made to your
site, when to expect results, how you can help maximize your
campaign and more.
Keyword Research
The keyword research process is the foundation to a successful
search engine optimization campaign.
Our comprehensive keyword research process allows us to identify
the following:
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Targeted keywords that will produce the highest volume of traffic
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Keywords that your competitors are using to find success
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Important high traffic keywords your competitor doesn't know about
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Newly emerging keywords based on new trends, products and services related to your website
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Keywords with high conversion rates to increase your ROI
This information will help us identify search terms that are
important to your SEO campaign and overall online success.
Website Analysis
There are three key areas the search engines look at; your site,
your server and your previous history within search engines. Our
team completes a comprehensive analysis from your domains
origination, to how the search engines see your site today.
Below you will find a list of areas your team will cover:
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Analysis of server at the server level; including structure & technologies used throughout website
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Analysis of server at the host level, DNS setup, IP setup
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Analysis of site structure & page relationships
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Current indexation status across the major search engines
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Identification of any issues currently impacting search engine spidering
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Analysis of site link structure, page structure, navigational structure and hierarchical system of content in relation to the site
Content Analysis
A Content Analysis is completed on pages throughout your
website. This allows us to identify the existing pages and
content that has the potential to help support your selected
keywords and sustain long term top ten rankings. If your site is
in need of additional content, we then work with you and a
professional content writer to ensure the proper marketing
message is conveyed and new creative copy is written especially
for your site.
Content Writing
There are times when sites do not have enough content to support
their SEO campaign; there are also times where pages within your
site are perfect for the visitor, but missing integral parts for
a successful SEO campaign. We offer a professional content
writing service that will allow you to keep your existing
content intact, while incorporating new content and/or pages
within your site to ensure the success of your campaign. This
highly creative content will incorporate your marketing message,
strong calls to action and exhibit the same look and feel as
your existing web pages. You will always have the final say of
any potentially new content created for your website.
Competitor Analysis
The only way to beat the competition is to know the competition!
Our SEO team will identify your competitors based on the
keywords you select; locate the keywords that they are
targeting, find sites that link to them, compare your site to
your competitors, and identify just what is needed to out-rank
them and obtain top ten rankings for your most sought after
keywords. This information is then used to craft your Link
Strategy, Content Analysis, and SEO Implementation.
Link Popularity Strategy
One of the most difficult parts of Search Engine Optimization is
building link popularity. Our team of experts will design a
successful link popularity strategy for your site; specifically
designed to help your site achieve top search engine rankings
for the keywords you select. The perfect mix of link building
options will be selected to craft a customized link strategy
created for longevity and high ranking results.
XML Sitemap installation
XML Sitemaps tell the search engines which pages are most
important to your Search Engine Optimization campaign. Our SEO
team will create and adjust the necessary areas within the
Sitemaps to ensure that your most relevant pages are given the
proper prominence. Additionally, our SEO experts will take
proactive steps in troubleshooting and monitoring your site
through the Google Webmaster Console. This allows our SEO team
to accurately identify and track your back links, link
popularity, broken links and indexing speeds; as reported by
Google.
SEO Implementation
The core of your SEO campaign is your SEO implementation. Our
SEO experts will make the necessary adjustments to your website
with regards to incorporating your selected keywords into
existing web pages, adjusting the keyword density needed to
achieve top ten rankings, editing and optimizing the most
important areas within your site’s source code, creating and
implementing server level adjustments to ensure your site is
search engine friendly, and more.
Pay Per Click Management
We can also help with paid search engine marketing if desired.
We have found that Pay Per Click advertising in Google can help supplement organic SEO and will be happy to work toward
and appropriate budget.
Baseline Ranking and Website Position Report:
We will run a ranking report showing all your existing listings
in the major search engines before we start. This elaborate
report will be sent via email to you for you to help document
our progress.
Monthly Ranking and Website Position Report:
Every 30 days, we will run a ranking report to document the
progress and send it to you via email.
Project Status Reports:
Our technicians will contact you from time-to-time via phone or
email with project status reports. In addition, feel free to
contact us at any time via email or via phone during business
hours with any questions.
